Classical TV networks are frequently reaching their limits when high demand is caused by large user groups or wide varieties of offers. Restrictions are frequently attached. Offering TV signals via IP, on the other hand, allows unprecedented opportunities and unthinkable scalability.
In the past individual cables per service were required: TV, telphone and internet. Therefore, multiple feed-in cables were common including the cost for multiple installation and maintenance needs. All-IP puts an end to that. One single cable is sufficient to fulfill today's and tomorrow's requirements.